A natural deodorant that works!
Yes, you heard it here first. Say goodbye to bad body odour and irritated armpits because this is the product for you.
Ever since essano launched affordable and quality skincare products into your local supermarkets and pharmacies, we’ve had countless requests to develop a natural deodorant that works – and now we have!
The science of sweat
To first understand how to create an effective natural deodorant, we needed to delve into science to understand how sweat works. In a nutshell, it’s not your sweat that smells but the bacteria on your skin.
When bacteria comes into contact with your sweat, body odour occurs. By neutralising the bacteria, you’re removing the cause of bad smells.
There are two main reasons that many natural deodorants haven’t been effective:
- They don’t target bacteria and only contain strong smells to mask your body odour. This is often quite polarising and doesn’t address the cause of the issue.
- A lot of natural deodorants typically use baking soda (bicarbonate soda). While this may be somewhat effective as it may absorb sweat, baking soda can also be quite harsh and easily irritate your skin. Armpit rash, anyone?
We scoured the world for something that didn’t just mask smells or irritate your armpits, and have found exciting new technology and natural actives that work to gently neutralise bacteria on your skin.
The difference between an antiperspirant and a deodorant
Another important thing to understand is the difference between antiperspirants and deodorants.
Antiperspirants are all in the name – they stop you from perspiring, a.k.a sweating. To do this, many antiperspirants contain aluminium to block your pores.
On the other hand, deodorants allow you to sweat, but either mask or neutralise bad smells.
Additionally, many deodorants and antiperspirants also contain ethanol alcohol to help the product dry quicker. This is another ingredient that can dry out your skin, and we wanted to avoid that.
Better for you, better for the planet
We’ve developed our natural deodorants with our essano promise in mind – nothing nasty, only natural goodness. You look after your face with our gentle, natural products, why not your armpits too?
Our natural deodorants are crafted using latest technology – which means they can work for up to 8 hours without any substances that may irritate and harm you.
Once we developed our effective formulas, we put them to the test with some consumer research using women from New Zealand. After multiple rounds of testing, 89% of people who tried our natural deodorants said they’d likely purchase it!*
- Louise, 44, one of the many trialists and now a convert
Our natural deodorants are more gentle on your armpits, and also help our environment with its unique packaging.
Shane Young, essano co-founder and natural deodorant head chemist, tells it best: “Once our team finalised the formula, we could have launched using virgin plastic imported from China, but instead we decided to spend more time and money to work with a NZ supplier and be the first deodorant to use 100% recycled plastic.”
Love it or your money back
Give it a go and let us know how you get on. We’re so confident that our roll-on natural deodorants work that we’re offering a money-back guarantee for New Zealand residents**. You can find out more here.
There are 3 variations you can reach for:
You can find them in Countdown, New World and Pak’nSave stores across New Zealand, and exclusively in Chemist Warehouse stores in Australia. We’ve also made them available online.
*Testing done in NZ with women between 25 – 75. Half had used natural deodorant before, half had not.
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